A cherished burger joint renowned for its commitment to quality. With a dedication to sourcing the finest ingredients, Buffalo Burgers had earned a following among discerning food enthusiasts. However, despite its exceptional offerings, the brand faced challenges in resonating with its target audience due to a lackluster visual communication strategy.
State of the old brand & the challenge
A stranger
Sporting an outdated aesthetic, the shop struggled to convey its values and appeal to a younger demographic accustomed to modern branding.
A breath of fresh air
The brand strategy
Understanding the youthful demographic of its customer base, predominantly comprised of teens and students, our brainstorming session ignited with ideas aimed at resonating deeply with this dynamic audience.We envisioned a brand identity that exuded vibrancy, freshness, and a dash of irreverence, perfectly mirroring the spirit of its youthful patrons.
Building blocks
From bold color palettes to raw, hand-drawn
design elements, each concept was carefully
crafted to capture the essence of
Buffalo Burgers while forging a magnetic
connection with its target demographic.
design elements, each concept was carefully
crafted to capture the essence of
Buffalo Burgers while forging a magnetic
connection with its target demographic.
Visual elements
Understanding the importance of versatility, I approached each illustration with foresight, ensuring they could seamlessly transition across various mediums – from merchandise to patterns.
Make em’ cool, but
make em’ functional
make em’ functional
Each stroke of the pen was imbued with the essence of Buffalo Burgers' youthful energy, with whimsical characters, playful burger motifs, and vibrant food elements taking center stage. These illustrations weren't just standalone artworks; they were carefully curated to form a cohesive visual narrative
that would resonate with the brand's target audience.
that would resonate with the brand's target audience.
From neat buffalo characters and cool inside community jokes
adorning t-shirts to repeating patterns adorning packaging and
digital assets, every illustration served as a dynamic ambassador
for the Buffalo Burgers brand, embodying its spirit and inviting
customers to become part of its vibrant world.
adorning t-shirts to repeating patterns adorning packaging and
digital assets, every illustration served as a dynamic ambassador
for the Buffalo Burgers brand, embodying its spirit and inviting
customers to become part of its vibrant world.
Since undergoing its transformative rebranding, Buffalo Burgers has
experienced a remarkable surge in its market presence, firmly establishing
itself as a beloved culinary destination for the youth demographic.
The smart branding strategy, characterized by its vibrant and engaging
visual identity, has proven to be a game-changer, resonating deeply with
customers and igniting a newfound enthusiasm for the brand.
"This project was done while I was part of Honedon agency."
