Work copyrights and done for "Honedon Agency"
A furniture factory that has quality and attention to detail written all over it.
For this one i had a very exciting challenge especially with the symbol. The clients brief was that the logo should combine the two elements: A wooden ship and The letter N in a creative way. Since the name of the brand is NAVIS which is the name of a Wooden ship in Latin. So i went to work and started sketching ways to combine these two elements, until i came across this little symbol.
This one perfectly represented both the ship and the letter N and with the soft rounded turns it also represented the woodwork in the factory.
The colors were carefully chosen and they represent two major points for the brand. The wooden brown color represents the wood as the primary material used in the factory and the ocean blue represents the water under which the ship sails.
For the identity i used bits and pieces from the logo symbol to represent the bits and pieces of wood that are created from the process of producing furniture. And those elements will be used on pretty much every medium from social media to print and merch. The three parallel lines also represent the wood being stacked as seen on the factory itself.
