Work copyrights and done for "Honedon Agency"
A coffee shop isn’t a real coffee shop until they roast their own coffee.
A coffee shop isn’t a real coffee shop until they roast their own coffee.
Since coffee is arguably one of the most mainstream drinks people consume every
day, of course I had to give this brand a special touch to make it as significant as possible.
day, of course I had to give this brand a special touch to make it as significant as possible.
For the logo style, I went with something illustrative, descriptive, and
vintage to give that handmade feel.
vintage to give that handmade feel.
The logo shows a hand picking out coffee grounds to represent the authenticity that this brand aims to show when making the coffee, and of course, the fire represents the roasting and passion that goes into the process.
The visual language of the brand is simple, dark and grunge that represents the coffee in general, and the bright fire orange that represents the passion. I chose these colors because the contrast makes the design more eye-catching.
Going in a vintage and organic direction, I decided to use recyclable paper and also stamp each individual package by hand to give it that gritty grunge, custom-made feel to it.
Handmade sketches and designs are a crucial part of this brand. Whenever I get the chance to bring something unique to a brand by my own hands, I don't hesitate to get as crafty as possible as it gives the whole company a very true and honest personality.
